Phoenix Return
A cinematic AI world study exploring myth, atmosphere and controlled motion.
AI Creative & Digital Growth Strategist
I design with AI.
I think with data.
I build for growth.
I work at the intersection of AIGC, visual design, digital marketing, product strategy and emerging technology—turning ideas into brand systems, campaigns, websites, product experiences and AI-powered creative content.
AIGC Design · Graphic · Product · Video · Web · Digital Growth · AI Strategy
Available for select collaborations · Shanghai / Remote
01A creative practice for the AI content era
AI is not the subject.
Creativity is the ecosystem.
I help brands turn ideas, products and campaigns into distinctive visual experiences—faster, without losing judgment, narrative or craft.
AI-native production Design-led quality Built for real channels
02Selected work
Worlds, systems
and moving stories.
Selected studies across generative film, visual direction and creative agent systems.
Dragon Restaurant
Character-led visual storytelling for a playful imaginary world.
The Generative Garden
A humanist visual identity where advanced technology feels calm and cultivated.
Plant Care Companion
A calm mobile product experience that turns plant health, routines and guidance into an intuitive daily flow.
Coffee Ritual Icons
A tactile icon family translating familiar café rituals into warm, dimensional interface objects.
Research agent
Creative brief
Production flow
Creative Agent OS
A calm interface language for multi-agent creative work.
Atmospheres beyond the brief.
Personal experiments in cinematic environment design—moving between contemporary calm, speculative architecture and mythic scale.
03Case study
Quiet autonomy,
made tangible.
An AI art and product-visualization study connecting three scales of future experience: a human-scale robot, autonomous urban mobility and a welcoming micro-showroom—brought together by the short film Rebirth / 新生.
AI art direction Product worlds Motion study
Move across the studies, then select one to bring it into focus.
Rebirth / 新生
A cinematic study of human identity emerging inside a synthetic future.
04Featured case
A creative operating system,
not another AI toy.
The system turns a loose request into an intelligible production path: research, direction, generation, critique and adaptation—each stage visible, controllable and useful to a team.
Human checkpoints Reusable context Channel-ready output
Shape the visual direction
Creative directorSet concept + continuity
Visual researcherReferences ready
Image maker4 directions
Quality reviewContinuity check
05What I create
Creative direction outside.
Rigorous systems inside.
From one-off cinematic ideas to repeatable content engines, every engagement is designed around a real audience and use.
AIGC Creative Direction
Generative concepts, campaign worlds, key visuals and scalable image systems shaped by human art direction.
AI Video & Motion
Filmic short-form content developed from storyboards through generation, edit, motion and finishing.
Product & E-commerce
Hero imagery, lifestyle scenes and launch-ready visual systems built around how products are discovered and bought.
Brand & Graphic Design
Identity extensions, digital campaigns, presentations and cross-channel visual adaptation with editorial precision.
AI Agents & Creative Systems
Useful agents, prompt systems and production workflows that make creative operations more coherent and repeatable.
Supporting capabilities: graphic design, website experiences, social content systems, Google Ads creative, SEO/GEO content and go-to-market thinking.
06Process
More possibilities.
One clear direction.
AI expands the field. A disciplined process turns that range into work people can understand, use and remember.
- 01
Discover
Clarify the audience, ambition, constraints and channel context.
- 02
Direct
Set the narrative, visual logic and production system before generating.
- 03
Create
Build, test and refine imagery, motion, interfaces or agent behavior.
- 04
Adapt
Turn one strong direction into a coherent family of useful outputs.
- 05
Deliver
Package final assets and a repeatable system for the team behind them.
Victor Yin
AI Creative & Digital Growth Strategist
AI Creative & Digital Growth Strategist
07About Victor
Creativity meets technology.
Strategy turns both into value.
I am an AI Creative & Digital Growth Strategist with a multidisciplinary background spanning generative AI, digital marketing, product positioning, business development and data analytics.
Over the past decade, I have worked across strategic accounts, international business and digital growth, helping companies translate business challenges into marketing strategies, customer journeys and technology-enabled solutions. My experience includes Google advertising, APAC cross-border marketing, SEO/GEO, social media, performance marketing and AI-powered MarTech solutions.
Today, my work is increasingly focused on AIGC-driven creativity.
I explore how generative AI can reshape visual identities, advertising campaigns, product concepts, social content, cinematic video and digital experiences.
But I approach AI differently from a purely visual designer. My background in marketing, GTM and business analytics means I consider the entire system behind a design:
- 01Who is the audience?
- 02What problem are we solving?
- 03What should the brand communicate?
- 04How will the creative work across channels?
- 05How does it create business value?
AI is not simply a faster way to generate images. It is becoming a new creative infrastructure connecting imagination, design, technology and business. That is the space I want to build in.
12+Years across market,
client and commercial work
client and commercial work
35%Average ROI lift across
selected digital growth projects
selected digital growth projects
360°Market · Product ·
Sales · Data perspective
Sales · Data perspective
08Begin a conversation
Ideas above.
New worlds below.
Tell me what you’re building, who it is for and where it needs to live. Together, we can shape it into a visual or agent system made for the way people work now.
Find me online
